Daniel Carlsten
Art Direction & Design

  • Introduction & Contact Details
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Daniel Carlsten
Art Direction and Design

Gnuf.com

Branding toolbox for Gnuf.com; a company who wants to change the world of online gambling by bringing friendliness and playfulness into the game.

Daniel Carlsten - Gnuf.com
Daniel Carlsten - Gnuf.com
Daniel Carlsten - Gnuf.com
Daniel Carlsten - Gnuf.com

Gnuf.com

With their own team of in-house designers and developers, Gnuf.com needed a branding toolbox to get them started in the creation of their website. Their core values were friendliness, openness and playfulness. From these values we created an image bank of still lifes, embracing their view on gambling. To give Gnuf.com their own tone of voice, we also designed a new headline typeface, along with a color palette that is the total opposite of the one of traditional online casinos.

  • Photography by Emil Larsson.
  • Props by Robert Bohman and Jean Louis von Dardel.
  • Typography by Mark Winelid.
  • Co-art directed with Jonas Jansson, while at Acne.
Daniel Carlsten - Ya-sin Chahimi

Ya-sin Chahimi

Branding and packaging.

Daniel Carlsten - Greetings from<br> Bozarthfornell Architects

Greetings from
Bozarthfornell Architects

Collaboration with Bozarthfornell Architects and photographer Erik Undéhn.

Daniel Carlsten - Nowness – Tin cans

Nowness – Tin cans

Celebrating the tin can together with photographer Erik Wåhlström.

Daniel Carlsten - Bozarthfornell Architects

Bozarthfornell Architects

Branding and stationaries.

Daniel Carlsten - Södrakull Frösakull

Södrakull Frösakull

Book design for Mikael Olsson (Steidl Verlag).

Daniel Carlsten - Hassel Privatspanarna

Hassel Privatspanarna

Posters for Måns Månsson’s feature film, presenting Lars-Erik Berenett in his final performance as Roland Hassel.

Daniel Carlsten - Spader Ess

Spader Ess

Tray featuring 13 aces of spades, produced by Svenskt Tenn.

Daniel Carlsten - Acne

Acne

Packaging concept.

Daniel Carlsten - Acne Paper

Acne Paper

Invitation to the celebration of the 5th issue of Acne Paper.

Daniel Carlsten - Oscar Properties

Oscar Properties

Brand identity, stationery and marketing collateral for premium real estate developer Oscar Properties.

Daniel Carlsten - Call Girl

Call Girl

Title design for Mikael Marcimain’s feature film.

Daniel Carlsten - H:r Landshövding

H:r Landshövding

Poster for Måns Månsson’s critically acclaimed documentary on Anders Björck, governor of Uppsala, Sweden.

Daniel Carlsten - Nowness – Osteria Fransescana

Nowness – Osteria Fransescana

Workshop with photographer Erik Wåhlström and chef Massimo Buttura at Osteria Fransescana, Modena, Italy.

Daniel Carlsten - Herman Miller

Herman Miller

Graphic concept and illustrations for Living Office.

Daniel Carlsten - Å.C.

Å.C.

A series of still lifes based on the memoirs of my grand father Åke Carlsten.

Introduction

I am an independent art director and designer, assigned by a wide and international group of people, agencies, magazines and brands. I am always on the look out for new and exciting projects and collaborations. If you think that your project could benefit from my participation in any way, I will be happy to talk to you. Read More (Philosophy and Résumé)

Design is simultaneously a process and a result, a business tool and an art form, a service and a product. With this in mind I create visual concepts and identities that may result in, or be applied to; books, catalogues, posters, films, stationaries, websites and packaging.

My work is based on discussion, insight and intuition. My wish is for my clients, my partners and myself to be within the target group of what we are creating, so that we can build our work on what we ask for as an audience. My belief is that you have to love in order to become loved, and that you will have to give in order to receive. That is, by acting generously and by expressing passion for what you do, chances are that others will like it too.

 

  • Self-employed art director and designer since 2009.
  • Art director, Acne, 2004-2009.
  • Represented in the permanent collection of Nationalmuseum, Stockholm.
  • Represented in the permanent collection of The Röhsska Museum, Gothenburg.
  • Awarded Young Swedish Design, 2013.
  • Awarded Svensk Bokkonst (Swedish Book Art) by the National Library of Sweden 2012.
  • Served on the design jury of Guldägget 2007.
  • Awarded the scholarship for new talents (Kycklingstipendiet) by The Swedish Association of Communication Agencies 2006.
  • Guest speaker at Beckmans College of Design, Forsbergs School of Advertising and Design, Berghs School of Communication, HDK School of Design & Crafts and Hyper Island.

Contact Details

+46 737 84 77 60
daniel(at)danielcarlsten.com